It probably sounds pretty crazy that Activision believes it can outsell Modern Warfare 2 with its upcoming Call of Duty title, Black Ops, but that’s exactly the claim the publisher has made last night in Los Angeles during the Black Ops multiplayer reveal. How does Activision plan on achieving this goal? That’s simple — they plan on hitting you with so many advertisements that all you can think about is Call of Duty: Black Ops.

“We’ve a fantastic game and a fantastic marketing campaign so our ambition is to set another record like we did with Modern Warfare 2,” Call of Duty general manager for Europe Michaël Sportouch told MCV. “The resources invested behind Black Ops in terms of  development of the game and the marketing are the highest ever for Activision. Our ambition is not only to be the biggest game but also the biggest entertainment launch of the year.

“We’ve a 60-second ad during the England vs. Bulgaria match, which is our first mainstream communication around Black Ops in the UK. From there it’s going to be non-stop.”

The only problem with this plan is that Black Ops is developed by Treyarch and that team does not have the trusty following that Infinity Ward had before the creators of the company left. Also, something Activision needs to understand is that after the disaster that was Modern Warfare 2 in terms of actual online glitches and modding, it’s going to be very difficult to win back a lot of consumers that just got fed up with it and stopped playing.

However, let’s be realistic as well; the majority of gamers are still going to pick this title up if they’re looking forward to it regardless of the past. Is the potential there to reach this goal? Of course, but I’d bet a lot of money against this one.

Are you planning to pick this one up or no?