After all the drama at Activision — its Call of Duty studio Infinity Ward disintegrating in front of its eye — it’s surprising to hear that Halo developer Bungie has signed an exclusive publishing deal with the company.
It was today announced that Bungie and Activision had signed an exclusive publishing deal to last for the next ten years. Activision will have worldwide rights to publish games based on “Bungie’s next big action game universe.”
This new intellectual property will be released on “multiple platforms and devices,” suggesting that Bungie has finally left Halo and Xbox exclusivity behind to release a new multiplatform IP on PlayStation consoles. Bungie split from Microsoft in 2007.
“We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise,” said Harold Ryan, president of Bungie. “From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences.”
Unlike Infinity Ward’s predicament, Bungie will own its intellectual property and will stay an independent company. We’re certain the studio was very careful to ensure that they wouldn’t be hindered by Activision. Thomas Tippl, chief operating officer of Activision Blizzard commented:
“Bungie is one of the premier studios in our industry and we are extremely pleased to have the opportunity to work with their talented team over the next decade. Bungie has developed some of the most compelling and successful games, multiplayer experiences and thriving fan communities, and this alliance underscores our long-standing commitment to foster the industry’s best creative talent.
“Our unprecedented partnership with Bungie will enable us to broaden our pipeline of exciting new games as we continue to strengthen our industry position and pursue long-term growth opportunities.”
Bungie describes its new IP as the “next big thing” that will appear on the platforms of its choosing, which will let the studio bring its stories to an even bigger audience.