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Heavy Iron Studios: PS Vita “a car wreck”

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With the advent of gaming on smartphones such as the iPhone and Android-powered devices, as well as the poor sales of the 3DS that lead to an unprecedented $80 price cut just months after launch, many around the industry are pondering just how viable the handheld gaming market is in today’s marketplace. Today, another studio threw their opinion into the ring, and they weren’t pulling any punches.

Speaking to GamesIndustry.biz, Lyle Hall and Matthew Seymour at Heavy Iron Studios say that consumers simply aren’t willing to pay a premium for dedicated gaming devices.

“If people aren’t willing to pay $249 for a Nintendo 3DS why would they pay $299 for Vita? People don’t want to carry more than one thing in their pocket, that’s why Android and iPhone have done so well, they are the devices of choice, they offers multiple functions outside of gaming,” said Hall. “People don’t want it. That’s Nintendo huge challenge – how do they add value to that?”

Seymour was less tact with his word choice: “With all due respects to Sony and Vita, it’s a car wreck. And how about Xperia Play? I’d love to pull up the numbers on that.”

There’s no denying that the mobile marketplace has shifted in a remarkably short period of time, with gamers being able to buy many great games for their phones for a buck and play them for hours and hours. While we won’t know who’s right or wrong until the Vita has been on the market for some time, it’ll be very interesting to see how this all pans out, for both Sony and Nintendo alike.

Source: GamesIndustry.biz

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Comments (2)

  • Reneid Klein

    While the PSP Phone is something no one wanted, I think PSP2/Vita is something we all that had an original PSP were waiting on. I just hope it sells well so it is supported by a lot of good developers.

  • Reigen

    unlike sony, i dont hawe the data and the brainpower to pinpoint a market for vita
    but im sure sony wouldent go through the efort of making a vita
    if they werent sertant that the outcome was somewhat profitable
    so i wouldent say something as stupid as Heavy Iron Studios did
    just cuz the 3ds wasent selling good
    afterall the vita is a totaly difrent console than the 3ds

    (and im sure the 3ds will start to sell when some actual games come out for it)

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