Yesterday, Nintendo announced the development of a new DS entitled the Nintendo 3Ds. While the name is quite catchy and pretty creative, I still can’t get over the fact that this company just announced the XLi or whatever and they’re already moving onto something else. I understand the term “milking” gets thrown around a lot in this industry, but it’s getting a little ridiculous now from the handheld standpoint and Nintendo. I get that the little device prints money off of store shelves, but do your consumers a favor and at least keep on edition of the product as the main product for at least a year.

Now that I’ve gotten that off my chest, Sony’s John Koller spoke to IGN about his feelings in regards to Nintendo’s recent announcement and they’re exactly what you’d expect. Koller believes that 3D gaming is something best enjoyed from your couch on a console and he feels that eight and nine year old kids won’t have much fun or desire to play 3D games (according to the company’s research).

“I think it remains to be seen where Nintendo goes with 3D on a portable,” he said. “Having been in the portable space for quite awhile, I think it’s an interesting move but one I’d like to see where they go from a demographic standpoint. Eight and nine year-olds playing 3D is a little bit of a stretch given where some of our research is right now.”

All I have to say to this is, has Koller even seen the entertainment box office over the last year and a half? Kids have been eating up 3D movie watching for the last while and the box office millions upon millions prove this. Considering how many parents purchase Nintendo DS products for the younger generation, it should go without saying that kids are going to go crazy over 3D gaming when their favorite titles like Pokemon start jumping off the screen at them — especially if glasses aren’t necessary (no potential to break them or added cost).

I think Sony needs to reassess this aspect and come to a better conclusion. Koller & Co., seem a little off base with this assumption.