Complex Media Network announced today the launch of a sweepstakes and promotional campaign in conjunction with LucasArts and G-Shock in anticipation of the release of LucasArts’ upcoming video game Star Wars: The Force Unleashed II.
The contest site can be found here. Whether you’re a fan or collector, those who enter the sweepstakes have a chance to win a pair of G-Shock limited edition watches inspired by the Star Wars: The Force Unleashed II video game.
Designed by LucasArts and G-Shock, only 50 pairs of the Star Wars: The Force Unleashed II X G-Shock watches will be made. The limited edition watches are inspired by the award-winning story of Star Wars: The Force Unleashed with a focus on the Master/Apprentice relationship between Darth Vader and Starkiller. Destined to become highly sought after Star Wars collectibles, the two custom timepieces include: Master (Darth Vader) x G-Shock GW-7900, which incorporates hints of the Vader’s iconic chest plate and mask; and the Apprentice (Starkiller) x G-Shock DW-6900, which incorporates the his Force lightning and dual Lightsabers.
“Working with G-Shock, a fashion-forward brand that stands for toughness and action, has been ideal in bringing these watches to life”, said Mary Bihr, VP of Global Publishing at LucasArts. “Our collaboration with Complex Media Network has allowed us to create a groundswell of excitement with gamers, collectors and sci-fi fans through this exciting limited edition sweepstakes campaign.”
“We are pleased to work with LucasArts and G-Shock on this creative marketing campaign to promote these limited edition watches,” said Rich Antoniello, CEO of Complex Media Network. “This sweepstakes and advertising campaign is sure to resonate with our network’s core audience of 18-34 year old men who enjoy gaming, fashion and entertainment.”