Very recently, Sony partnered with Taco Bell to bring customers the Unlock The Box contest, stating that a new winner of a PS Vita would be named every 15 minutes. The add tells people to “Enter the code and see if you’re an instant winner.” Apparently many contestants who saw the “Congratulations, you won. … No really, we’re not kidding” screen didn’t get what they were promised.
According to Taco Bell, someone possibly hacked their system, producing far too many winners for Taco Bell to cope with. Apparently, legitimate participants (around 300) received the winning message, but due to the possible hacks and/or tampering with the contest, this participants will not be receiving any compensations. When asked if this “winners” are guaranteed prizes, a representative for Taco Bell said, “They are not.” However, apparently these people will be given a second chance with another drawing, which will give away at least 2 PS Vitas, out of around 300 once hopeful winners.
The full statement from Taco Bell can be read below.
We have learned that during a short period of time on January 30th, some people entering our Unlock the Box promotion erroneously received a message suggesting they had won a PlayStation® Vita, pending verification. After a thorough investigation, and an additional review by the independent company administering the promotion, it was confirmed that these entrants viewed these messages as a result of others who attempted to gain illegal entry and defraud the system. Unfortunately, during this time period some saw a confirmation screen but were not valid winners. Taco Bell designed this sweepstakes to be fun for our consumers and we know that there are some disappointed fans. We are therefore giving those consumers who viewed erroneous messages a second chance to win by automatically entering them into a separate drawing to win a PS Vita. All winners will be notified and their names posted the week after the end of the promotion. The issue that occurred on January 30th has been resolved and the Unlock the Box promotion will continue to run through March 11, 2012.
Kind of sucks, right? You would think it would be fair to give all the cheated participants something, instead of another long shot chance to get a Vita they were already promised. How about a gift card to Taco Bell, or at least a discount? How do you feel about how Taco Bell is handling the situation?