SCE UK Sales Director Mark Housen has stated that it is Sony’s and the industry’s job to promote cutting edge, commercially risky games to gamers. This should come as no surprise considering Sony has a long history of taking chances on innovative titles whether they end up selling well or not. A few examples of this can been seen this generation with LittleBigPlanet and Heavy Rain and last generation with titles like Ico and SotC.
Speaking MCV, Housen states, “It’s one of the roles of a platform holder,” SCE UK sales director Mark Howsen told MCV. “We’ve got to do that, to push boundaries as well as pushing strong franchises across their various iterations.
“Ultimately, the industry is dependent on creativity, new product and new ideas. As soon as we stop doing that then we’re all in trouble.”
Of course, not everything always pans out when you put your neck on the line and expect a profitable return. Housen realizes that, but still feels that it’s necessary to provide those unique experiences to gamers at all levels.
“Sony has a bit of history with this sort of thing,” UK PR boss David Wilson added. “Ico is the shining example where we did something that was critically acclaimed but only did, I think I’m right, three figure sales in its first week and 50,000 overall.
“It was unbelievable. Journalists were dumbfounded. They rung me up. They were devastated. All those great reviews but it just didn’t capture the public’s imagination. As a platform holder we have to invest in new IP. Even with Ico, years later it’s still being held up as one of the best games ever made, one of the top five on PS2. The sequel did better.
“The same questions were asked of Heavy Rain and it’s fantastic that it was eventually a success. I was also amazed that we beat the French, too. They’re often quite parochial with their own games.”
Are you guys glad that Sony often puts its neck on the line by offering titles most other companies aren’t willing to give a chance?