Just in the last six months, standalone Blu-ray players have gobbled up 45% of the Blu-ray market, with PS3 holding 47%. The report states that for Blu-ray player to grow significantly, its ownership base will have to move well beyond the PS3 platform. Stats are already showing this move, as 1.7 million households currently own both a PS3 and Blu-ray player.
It will be interesting to see how long the Blu-ray media format lasts as there are already disc formats that can hold anywhere from 500GB-6TB (see HVD). Also, with digital download becoming more popular, there is a chance that we may not even use physical media discs in the future and that all games will be streamed or downloaded to a hard-drive.